With each model going out in full power for the vacation season, it’s actually a battle of essentially the most eye-catching campaigns to seize your consideration and hopefully, empty your wallets. Well, Gucci’s again with an much more wonderful marketing campaign than earlier than, one in collaboration with Spanish artist Ignasi Monreal who created a fantasy world impressed by the story of Icarus. Featuring RTW, bags, footwear and equipment that at the moment are stocked in shops, the alternatives are really countless whether or not you’re man, lady or Greek legendary determine.
Besides the marketing campaign, you can too obtain the Gucci app for extra enjoyable. Guccification your self by taking selfies and including enjoyable stickers that you just then add to Instagram. Check out the Book of Gifts for much more buying choices. There’s even an added particular function referred to as The Cabinet of Curiosities that you just’ll solely get entry to by scanning a particular sticker that you just’ll solely discover on the home windows of Gucci boutiques world wide. Last however not least, there’s a digital actuality video narrated by Ignasi himself as he brings you into his world of artwork and expression.
In different phrases, whether or not you wish to store or whereas away your time discovering this new world that’s the rejuvenated Italian luxurious home, Gucci’s obtained you lined.