Van Cleef & Arpels: #PierreArpels


The idea of time is fairly easy if you happen to checked out it as a measure during which occasions may be ordered from the previous by the current into the long run (or that’s what Wikipedia says anyway), which is why time measurement gadgets (we name them watches lately) have been invented within the first place, as a means of telling us the ‘when’ on any given day.

And then there’s the #PierreArpels marketing campaign, which invited bloggers and personalities from world wide to interpret time as they noticed it for a watch that displayed twin time, the Ici (the ‘right here‘), and the Ailleurs (the ‘elsewhere’). To put it merely, the place one is, and the place one may very well be, at any given time. Submitting snapshots to the marketing campaign that for me interpreted the idea of the ‘here’ and the ‘elsewhere’ wasn’t the laborious half, the laborious half was remembering the previous whereas reminiscing the current, the fact of ‘here’ versus the wanting of being ‘elsewhere’.

What is your right here, and what’s your elsewhere?

Image & Video: Bagaholicboy & VCA

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