Having been tasked with the duty of explaining the origins of Chanel watches wasn’t going to be a straightforward one, particularly with a timeline that has spanned nearly 30 years since its inception in 1987. Think Chanel watches and the very first thing that may pop to thoughts might be the J12 (which by the way is one in every of their most profitable watches up to now and a favorite amongst each women and men).
The different one that will immediately come to thoughts would in all probability be that rectangular one, which has the identical form because the bevelled stopper on Chanel’s No.5. Yes, that will be the Premiere you’re serious about.
That’s just about it, proper? No.
If there’s one thing that’s all the time fixed in Chanel right this moment, it’s that drive to to repeatedly innovate in no matter they do, from 3D-printed clothes (F/W15 Haute Couture) to pores and skin moisturisers made with solely 10 components (La Solution 10). It’s the identical with their timepieces, manufactured at their facility Manufacture d’Habillage Horloger G&F Châtelain in Switzerland’s La Chaux-de-Fonds, a metropolis that’s synonymous with fantastic watchmaking.
And that’s not all. Chanel additionally works intently with master-watchmakers Renaud & Papi (APRP SA), the superior analysis and improvement department of Audemars Piguet. In different phrases, Chanel has confirmed that in addition to being large on kind (and that we already all know and love), they’re additionally severe about perform, ie, what goes on contained in the watch and profitable the 12th Grand Prix d’Horlogerie de Genève for greatest women’ watch in 2012 for the Premiere Flying Tourbillon is certainly recognition for that. Something else that I didn’t know earlier than, at Chanel their timepieces are first designed with a particular fashion and motion in thoughts, and as soon as the ‘outside’ has been determined, they then proceed on with the insides, even investing closely in R&D simply to make sure it really works earlier than kind and performance come fantastically collectively within the timepiece.
Accomplishments and accolades apart although, their watches symbolize Chanel’s imaginative and prescient of time, one which’s intently aligned to Coco Chanel’s personal private philosophy of all the time ‘living the moment’ and experiencing every nuance of the right here and the now.
Which was one thing I solely actually understood once I flew to Switzerland for #BaselWorld lately. Standing alone in its personal pavilion amongst a whole bunch of watch exhibitors unfold over many halls, it was clearly a sight to behold, one which encompassed all of the codes that Gabrielle Chanel beloved dearly.
The watches on show (which might be launched over the course of the yr) have been items that have been created to hold on that ethos; one in every of creating timepieces for each lady, one which’s centered on stunning watchmaking and most significantly, permitting you to, like Gabrielle Chanel, savour every prompt because it occurs within the right here and now. And so begins my journey right into a world that whereas isn’t utterly new to me, I nonetheless have a lot to understand, study and perceive, and it’s a year-long journey that I hope you’ll take with me.
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