Meet New Face Lady Gaga


No, this ain’t a Perfect Illusion, it’s confirmed that Lady Gaga will probably be representing Tiffany & Co. in its newest jewelry assortment, HardWear underneath the Legendary Style marketing campaign. The marketing campaign will probably be aired as a 60 second movie in the course of the Super Bowl on 5 February.


There are most likely a Million Reasons why Gaga was chosen because the face of the marketing campaign. Confidence, femininity, authenticity amongst others… however with a set like Hardwear that’s supposedly exhausting and delicate all of sudden, there might be nobody higher than Gaga. Embodying the energy and soul of contemporary New York, the gathering is one which consists of a lovely collection of earrings, necklaces, rings and pendants.

Tiffany’s HardWear assortment will probably be accessible in-stores worldwide on 28 April, with pre-orders accessible from 5 February onwards. More excellent news for individuals who are followers of Super Bowl and Lady Gaga – not solely will Lady Gaga be performing within the half-time present this 12 months, it would even be the primary time ever that Tiffany and Co. will air a marketing campaign in the course of the Super Bowl. And that’s one thing we will’t miss out on.

Images: Tiffany & Co.

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