Inspired by the ditch coat, a bit of clothes synonymous with British luxurious home Burberry comes Mr Burberry, a brand new perfume created by Christopher Bailey who labored in collaboration with perfumer Francis Kurkdjian. An eau de toilette that’s described as a sensual natural woody scent, it incorporates notes of crisp, zesty grapefruit, earthy vetiver and smokey guaiac wooden.
Even the bottle attracts inspiration from Burberry’s heritage trench coats, from the weighted bottle cap that resembles the coat’s button to a single English-woven black gabardine knot that goes across the neck of the bottle.
And as a result of it wouldn’t be a Burberry launch with out an enormous marketing campaign to entrance it, the industrial stars actor and musician Josh Whitehouse and mannequin and actress Amber Anderson, directed by Oscar and Turner Prize-winning director Steve McQueen in his first industrial movie debut, with the soundtrack offered by singer-songwriter Benjamin Clementine. Incidentally, they’re all British, which parallels Bailey’s insistence on utilizing solely the perfect of British expertise in no matter he does for Burberry.
Priced from SGD82 for a 30 ml journey spray, it goes all the way in which to SGD3900 for a restricted version 1 ℓ bottle which you’ll solely purchase on-line by way of Burberry. Everything else, from the fragrances to the grooming line which incorporates the deodorant spray (SGD48), the physique wash (SGD52) and a face moisturiser (SGD66), will be purchased at Burberry boutiques and sweetness counters in main departmental shops. And in the event you’re however don’t wish to shell out cash for one thing you haven’t tried but, observe this hyperlink to request to your very personal free pattern.
Images & Video: Burberry
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