‘You know me and you don’t.’ The assertion, a paradox, can also be the premise behind Chanel’s newest N°5 perfume, L’EAU that includes 17-year-old Lily-Rose Depp, daughter of American actor Johnny Depp and French multi-hyphenate Vanessa Paradis. Officially the youngest marketing campaign entrance lady ever for Chanel, the brand new perfume has a easy message, that an intrepid younger lady is perpetually in every lady.
And to launch the brand new gentle and refreshing perfume that’s L’EAU, Chanel had music video veteran Johan Renck direct the one minute marketing campaign starring Lily-Rose as full opposites that we’ll all be capable to simply establish with. Composed and extreme. Instant and infinite. Vulnerable and invincible. Much like a mirrored image of our lives in the present day.
Images & Video: Chanel